Founded in 1994 Cheer Amusement Europe is the largest manufacturer, designer and installer of indoor play equipment. Cheer Amusement provide the best value for money to the European and UK market by manufacturing high quality soft play products directly in China.

Cheer has installed more than 2,000 playgrounds around the world. Our experience in a large range of cultures enables us to provide a diverse range of styles and indoor play products. We are committed to offering you the right play attraction and service at the highest standards.

Cheer consultants are some of the most experienced professionals in the indoor play business and together with our team of almost 400 staff in planning, design, manufacturing and installation will work with you on developing softplay concepts, ideas, themes, Auto CAD drawings, project management and after sales service which meet your needs and budget.

This value does not come at the expense of Innovation. Cheers large manufacturing capability, combined with over 80 of our own Family Entertainment centres in China allow us to provide the European indoor play market with fully tested, robust products that set our products appart from standard play areas.

Cheer take quality very seriously and as part of this commitment we are the only European indoor play manufacturer that is ISO9001 part 1 certified and can provide TUV test certificates and CE for all its products. Naturally, Cheer softplay and indoor play equipment complies fully with EN1176-77 part 10.