Our process

When you first contact us we will pass your details on to your local sales consultant. He or she will contact you to find out more about your project where you are at and how we can help. We will be able to provide you with information about how to choose a suitable building, attain planning, finance and staffing levels. And discuss what your vision is for your new business. We do not charge for our information and advice and will work with you to create a specification for the prefect play area to suit your building your vision and your budget.

We endeavour to help you all of the way from your first idea of setting up an indoor soft play area or family entertainment centre. We will be there when your play area opens and will help to make sure your business is a success.

The location of your new business is perhaps the most important decision you can make and there are a host of factors to consider, far too many to explore here. However, our sales consultant will provide you with advice and help in finding the perfect building.

Cheer have experiences with leasing companies that you can secure finance for your project. However, leasing is not the cheapest way to finance your play systems and if you can get a main stream bank to lend you the money you need to start your business it may work out cheaper.

If you want to stand out and have a play area that is more entertaining and engaging than the standard fare then you have come to the right place.
Cheer is continuously innovating and exploring new ideas and developing new events so that you can offer something new and engaging that your nearest competitor cannot.

Our consultants will work with you your plans and visit your site to produce a brief for our designers that will ensure that the soft play area design is the best it can be. In order to do this we need to know how your business will work, where the kitchen and party rooms or the toilets and main entrance etc. will be placed.

You may have already worked with another company to prefect your design in which case we are more than happy to give you a competitive quote based on the competitors design. There are very few play items that we cannot produce and we think it is important to get a good idea of who will give you best value for your money.

Once you have placed your order our Project Manager will arrange all the necessary logistics to ensure that your play area is delivered and installed on time.

We try not to use subcontractors, but use our own European fully trained and insured workforce to ensure that you get the very best quality installation. Much depends on the quality of the installation and we do not want to leave that up to whoever has placed the lowest bid to do the work.

Frequently Asked Questions

Here are some of the answers to questions we are often asked by our customers. We hope they are useful. Our very experienced sales consultants will be more than happy to expand on any of the topics below and can give you better information about the requirements of your specific country.

Our consultants have many years of experience and are aware of many of the issues and requirements of local planning authorities. In many cases applying for planning is a straight forward process and the first port of call should be your local authority. The local planning authority will usually be happy to give you an idea of what the requirement for you building will be and if they would look at leisure use favourably. However, if you feel there will be issues and planning is not going to be straight forward there is no substitute to engaging a local planning consultant, who often not only knows the local development plan, but is also familiar with the local planning committee.

Generally our equipment works out to be roughly 30% cheaper than equipment manufactured in Europe. However, it obviously depends on exactly what size the equipment is and what kind of equipment is included. Electronic interactive equipment for example will cost more than passive soft play.

Cheer supplies equipment to all four corners of the globe and competes with manufacturers all over the world. As such Cheer adopts influences and new unique ideas all the time before any other manufacturer.
Also with our own polyethylene rotor moulders we can produce large oversized slides, crawl tubes as well as standard tubes to produce a variety of theme ideas.
Cheer produces a large number of interactive play equipment alongside the standard passive equipment. Whether, it is our electronic ball cannon targets or our Spider Pain event our products are unique and our competitors find it difficult to produce this equipment at a price that is affordable to most customers.
Similarly, our designs usually came with a large amount of theming. You will notice how colourfull and engaging our designs are from the first time you see them. But our theming does not cost a fortune. Cheer has its own state of the art digital printing machine and laminating machines. In contrast our competitors who use third party suppliers who add their considerable margin. This makes our digital printing roughly 1/3 of the cost price of most European manufacturers.

Cheer is all about allowing the customer to choose. Cheer provides installation through our own teams of fully trained and insured installers. However, we appreciate that some customers might like to use their own installation teams. Prices are available for the full play centre including installation or just for the equipment.

Cheer has many very experienced designers and consultants who will advise you. Our consultants are some of the most experienced in the industry and have helped to design award winning play areas all around the world. They will translate your dreams and wishes into something our designers will turn into beautiful 3D designs.

Cheer does not charge for its designs. Although we will make sure that you are serious about your indoor play project. Although PC technology moves at enormous speed it will still take our designers10-15 working days to do one bespoke design.

Depending on the size of your indoor play area it may take 4 weeks to manufacture it. However, as we make all our play areas in Nanjing in China it will take another 4-6 weeks for delivery in Europe.

Yes, import duties are payable for all equipment imported from outside of the EU.

Cheer play equipment is being used all over the world and especially in Europe, including the UK, Germany and France without any issues. All the materials conform to European Norms (EN 1176/77) and local standards such as APAVE, RoSPA, RPII and TÜV.

Most European manufacturers buy their vinyl and other materials from suppliers in Europe who in turn get their materials from China. Cheer cuts out the middle man saving you money and ensuring that it gets the new products first. Cheer equipment is being used by some of the largest play area multiples such as Monkey Bizness, Gambado or even Chipmunk for more than 6 years. Cheer also runs its own play areas with over 120 Cheer play areas in China alone.

Cheer provides a 12month guarantee for all their equipment against material and manufacturing faults. If you should need help Cheer will arrange for replacement parts and maintenance during this time. After your first 12 months Cheer are very happy to provide you with a maintenance agreement or provide you with the contact details of local indoor play area maintenance companies.

Cheer play equipment is supplied with fully galvanised steel with 3.5mm wall thickness. This steel is suitable for building play equipment as high as 14m and will last a lifetime.

Yes, Cheer has a host of very accomplished graphic designers who can produce theming to suit you. Or perhaps you have developed you own theme that you want to incorporate in the design. Cheer is unique in that we manufacture our own glass reinforced plastic (GRP) components. This means that we can produce 3D themed components to order.